Problems we solved
- Inconsistent publishing cadence across blog, LinkedIn, and email.
- Manual drafting and approvals eating up SME time.
- Lack of analytics tying content to pipeline.
What we built
Intake & briefs: Topic intake, keyword briefs, and outlines auto-generated.
Drafting: AI drafts with RAG from product docs and case studies.
QA & approvals: Fact checks, style guide prompts, and human sign-off.
Scheduling: Blog CMS publish, LinkedIn posts, and newsletter sends.
Stack
- n8n/Make orchestration, Google Docs, CMS API, LinkedIn API, email platform.
- Analytics dashboard with UTM tracking and CTR/lead reporting.
Outcomes
- 12+ hours/week saved for the marketing team.
- 24/7 scheduling with zero off-brand posts.
- 19% CTR lift on newsletter and LinkedIn posts.
Ship content continuously with approvals, analytics, and brand safety built in.
FAQ
Do humans review?
Yes—human approvals before publishing; every action is logged.
Can we swap tools?
Yes—works with different CMS, ESPs, and schedulers via API.
How do you prevent hallucinations?
Retrieval over approved sources, fact-check prompts, and refusal rules.
How fast to deploy?
2–4 weeks for core pipeline; faster if CMS/LinkedIn access is ready.