Problems we solved
- Unprioritized topics and thin content.
- Slow drafting cycles with SME bottlenecks.
- Poor internal linking and low engagement.
What we did
Topic map: Built clusters by intent and difficulty.
AI briefs & drafts: Generated outlines and drafts from approved sources.
QA & E-E-A-T: SME edits, citations, and author schema.
Internal links: Programmatic linking and UX tweaks.
Stack
- Keyword research tools, n8n/Make orchestration, Docs, CMS API.
- Analytics dashboards with CTR, dwell time, and conversions.
Outcomes
- 180% organic traffic increase in 5 months.
- 22% CTR lift after UX and snippet improvements.
- 17% higher dwell time from depth and internal links.
AI speed, human oversight, and SEO rigor deliver durable growth.
FAQ
Did you change tech?
No CMS swap—just API workflows and UX tweaks.
How were facts verified?
Retrieval from product docs and SME review before publish.
What about backlinks?
Original data/POV sections improved outreach win rates.
How long to see lift?
First uplift in week 6; compounding over months 2–5.