Problems we solved
- Unprioritized topics and thin content.
- Slow drafting cycles with SME bottlenecks.
- Poor internal linking and low engagement.
What we did
Topic map: Built clusters by intent and difficulty.
AI briefs & drafts: Generated outlines and drafts from approved sources.
QA & E-E-A-T: SME edits, citations, and author schema.
Internal links: Programmatic linking and UX tweaks.
Stack
- Keyword research tools, n8n/Make orchestration, Docs, CMS API.
- Analytics dashboards with CTR, dwell time, and conversions.
Outcomes
- 180% organic traffic increase in 5 months.
- 22% CTR lift after UX and snippet improvements.
- 17% higher dwell time from depth and internal links.
AI speed, human oversight, and SEO rigor deliver durable growth.
FAQ
Did you change tech?
No CMS swap - just API workflows and UX tweaks.
How were facts verified?
Retrieval from product docs and SME review before publish.
What about backlinks?
Original data/POV sections improved outreach win rates.
How long to see lift?
First uplift in week 6; compounding over months 2–5.